All about fragrance
Fragrance notes, how to wear them and the background to Braise, GOAT and Ambra – explained briefly and clearly.
Can perfume expire? How to store your fragrance properly
Perfume has no fixed expiry date and usually keeps for several years after opening if stored somewhere cool, dark and dry. What...
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Sillage, projection, longevity: perfume terms explained plainly
Sillage is the scent trail you leave behind, projection is how far the fragrance reaches around you and longevity is how long...
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Giving perfume as a gift: how to get a man's taste right
The safest way to give a man perfume is to know the fragrances he already wears or to include a sample set....
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How to spot a counterfeit perfume: 9 telling signs
You can spot fake perfume by a missing or mismatched batch number, cheap packaging, a poorly finished bottle and a price far...
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Which Fragrance Suits Me? A Guide for Men
You find the fragrance that suits you in three steps: choose a fragrance family, test it on your own skin and wait...
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Perfume Dupes and Imitations: How Good Are They Really?
Dupes imitate well-known fragrances, but rarely smell the same and often fade sooner; things get tricky as soon as the brand or...
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Understanding fragrance notes: top note, heart note, base note – explained through Braise
You smell the top note in the first 15–30 minutes, the heart note over several hours and the base note right to...
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Three extraits. For him and for her.
Braise, GOAT and Ambra – extrait de parfum with 30% fragrance oil and 9–14 hours of longevity. 3 for 2 – mix & match.
