The Ombre & Feu app: perfume, VIP points and release alerts on your iPhone

A fragrance is something very personal – and the path to it should feel just as personal. That’s why we built our own app: for everyone who wants not just to buy Ombre & Feu, but to follow its journey. It’s coming soon, free on the App Store. Here we show you what’s inside, what it looks like and why it’s worth having even before the release on 1 November.

Why our own app?

An online shop is good for buying something. An app is good for staying connected. We wanted to create a place where you can always keep an eye on your points, find out straight away when something new happens and reorder in seconds – without having to look up the shop in your browser every time.

Then there’s something that matters a great deal to us: closeness. Ombre & Feu is a young brand, and its first customers shape where it goes next. In the app, we ask for your opinion directly – for example, which fragrance should come next. That’s why we call our community “The Early Circle”.

Discover: the collection at a glance

The home screen shows you the three extraits side by side: Braise and GOAT for him, Ambra for her. Below that runs the countdown to the release on 1 November 2026 at 9 pm, along with the key facts at a glance: 30% fragrance oil, 9–14 hours of longevity on the skin, 50 ml, bottled in Germany.

Each fragrance has its own page with a large bottle image, fragrance family, all notes from top to base and the current status of the pre-order. Orders go through the familiar, secure Shopify checkout – with PayPal, Klarna, credit card or Apple Pay.

Shop and “Your Set”: three bottles, one free

In the Shop section you’ll find all fragrances individually – and “Your Set”. Here you put together three bottles with a single tap, exactly to your taste: the same fragrance three times, a fragrance pairing plus GOAT for daytime, or simply all three. The app instantly shows you what you save, because with three bottles the third is free. If you’d like to give a gift to two people, you’ll find ideas in Perfume for couples.

The Scent Finder: your fragrance in 30 seconds

Choosing a fragrance online that you’ve never smelled is the biggest hurdle when buying perfume. The Scent Finder helps you with three short questions: when you most like to wear fragrance – during the day, in the evening or as a signature scent –, which direction appeals to you – fresh and spicy, warm and leathery or floral amber – and who you’re looking for. At the end you get a clear recommendation with the right fragrance and its character in one sentence.

You can add the result straight to your basket or share it as a designed card in your Instagram story. If you’d rather compare for yourself: what lies behind top, heart and base notes is explained in Understanding fragrance notes.

VIP Club: collect points, secure vouchers

The VIP Club is the heart of the app. You create a free account and immediately receive a 200-point welcome bonus. After that, you keep collecting automatically:

From 500 points, you can exchange your points for a voucher that is added directly to your basket. With every order, you also move up to higher tiers in which you collect faster. Your digital membership card is always with you in the app – and in Apple Wallet too, if you like. All the details of the programme can be found on our VIP page.

Community: The Early Circle

In the Community section, we share what usually stays behind the scenes: news from the atelier, fragrance knowledge and small polls where your vote counts. It is deliberately not an open social network, but a calm, curated place – only posts from us, no advertising, no noise.

If you turn on notifications, you’ll be the first to know when things get going: for the release on 1 November, for new posts and for special offers. If you wish, the app will also remind you 15 minutes before the release and, later on, in good time to reorder before your bottle runs out. Both reminders run directly on your iPhone.

We didn’t want an app that bombards you with offers. We wanted one you enjoy opening – because it’s beautiful, it’s fast and it genuinely gives you something.

Designed like our bottles

The app follows the same design as our brand: calm cream tones, deep colours for the three fragrances, clear typography and plenty of space. It is fast and only ever shows you what matters right now. At the bottom you’ll find the four sections – Discover, Shop, VIP and Community – always just a tap away.

Privacy: only what’s necessary

The app works without advertising networks and without tracking for advertising purposes. For polls, it uses a random device ID that cannot be linked to you personally, and push notifications are only sent if you expressly allow them. Orders and your customer account run through Shopify, just like in the shop. All the details are in our privacy policy.

When is the app coming out?

The app is finished and is currently in review with Apple. As soon as it is approved, you can download it free of charge from the App Store – initially for iPhone. We can’t give an exact date yet, because Apple’s review takes a varying amount of time.

Don’t want to miss it? Sign up here – we’ll send you an email as soon as the app is available. As a thank-you, you’ll get a 10% launch discount at the release.

Conclusion

The Ombre & Feu app is our direct line to you: collection, set builder, Scent Finder, VIP points and community in one calm, fast app. It’s coming soon, free for iPhone – and if you use it from day one, you start with 200 points and are right at the front for the release on 1 November.

Discover the collection now →